BADI CHAIMAA; KHADIJA STILI; MOHAMED ELHAOUS; YOUSSEF MRABET. THE IMPACT OF SOCIAL MEDIA INFLUENCER CHARACTERISTICS ON MOROCCAN CONSUMERS’ PURCHASE INTENTION TOWARD FAST-MOVING CONSUMER GOODS (FMCG). Revue Internationale de la Recherche Scientifique (Revue-IRS), [S. l.], v. 4, n. 3, p. 5608–5626, 2026. DOI: 10.5281/zenodo.20858029. Disponível em: https://revue-irs.com/index.php/home/article/view/1952. Acesso em: 26 jun. 2026.