BOUDAD DOUNIA; JRHIRID SABAH; AIT LAHCEN LATIFA; THIS MARYAM. Study of the impact of perceived value, perceived risk, trust and satisfaction on customer loyalty in the banking sector in Morocco. Revue Internationale de la Recherche Scientifique (Revue-IRS), [S. l.], v. 3, n. 1, p. 61–74, 2025. DOI: 10.5281/zenodo.14626447. Disponível em: https://revue-irs.com/index.php/home/article/view/536. Acesso em: 5 feb. 2025.