BADI CHAIMAA, KHADIJA STILI, MOHAMED ELHAOUS, and YOUSSEF MRABET. 2026. “THE IMPACT OF SOCIAL MEDIA INFLUENCER CHARACTERISTICS ON MOROCCAN CONSUMERS’ PURCHASE INTENTION TOWARD FAST-MOVING CONSUMER GOODS (FMCG)”. Revue Internationale De La Recherche Scientifique (Revue-IRS) 4 (3):5608-26. https://doi.org/10.5281/zenodo.20858029.