[1]
BADI CHAIMAA, KHADIJA STILI, MOHAMED ELHAOUS, and YOUSSEF MRABET, “THE IMPACT OF SOCIAL MEDIA INFLUENCER CHARACTERISTICS ON MOROCCAN CONSUMERS’ PURCHASE INTENTION TOWARD FAST-MOVING CONSUMER GOODS (FMCG)”, RIRS, vol. 4, no. 3, pp. 5608–5626, Jun. 2026.