NAOUI Fouad, and AIT ABOULEHCEN Mouhssine. “Was Henry Ford Right? The Marketing Mix. From Ford to Jobs: Rethinking the Marketing Mix in Higher Education”. Revue Internationale De La Recherche Scientifique (Revue-IRS), vol. 2, no. 4, Aug. 2024, pp. 1972-8, doi:10.5281/zenodo.13320810.