1.
BADI CHAIMAA, KHADIJA STILI, MOHAMED ELHAOUS, YOUSSEF MRABET. THE IMPACT OF SOCIAL MEDIA INFLUENCER CHARACTERISTICS ON MOROCCAN CONSUMERS’ PURCHASE INTENTION TOWARD FAST-MOVING CONSUMER GOODS (FMCG). RIRS [Internet]. 2026Jun.25 [cited 2026Jun.26];4(3):5608-26. Available from: https://revue-irs.com/index.php/home/article/view/1952