BOUDAD Dounia, JRHIRID Sabah, AIT LAHCEN Latifa, THIS Maryam. Study of the impact of perceived value, perceived risk, trust and satisfaction on customer loyalty in the banking sector in Morocco. RIRS [Internet]. 2025Jan.10 [cited 2025Feb.5];3(1):61-74. Available from: https://revue-irs.com/index.php/home/article/view/536