The awareness campaign on energy saving called "petits gestes, grandes économies" and its reception by households in Anyama (Côte d’Ivoire)

Abstract

The issue of electricity consumption by electronic devices crystallizes attention in Côte d'Ivoire with regard to the 10% increase in the kWh rate in 2024. To allow households to make substantial savings on their electricity bill, the authorities have decided to promote to them actions that avoid energy waste. Therefore, does the awareness campaign on energy saving called "petits gestes, grandes économies" manage to sensitize Ivorian households? Do the latter know, following this campaign, the behaviors to adopt to reduce their electricity consumption? Based on an empirical survey, this research studies the reception of this awareness campaign by Anyama households. A questionnaire for this purpose was submitted to about 100 households established in this territory. The analysis of results structured around the assessment of the level of electricity consumption of households and their knowledge of energy saving behaviours, we have been able to identify the shortcomings of this campaign, which is struggling to raise awareness about electricity consumption.