Factors determining the relationship between principal and service provider for a lasting and effective relationship

Abstract

Making Morocco an essential logistics platform in the Mediterranean basin is the logistics ambition displayed by the Kingdom and which it seeks to achieve. Hence the importance of public investments in this area, justifying the multiple efforts made to catch up with the delay accumulated for years in terms of logistics. In the Moroccan context, logistics management is often reduced to the in-depth study of a set of techniques neglecting the players and the interactions that drive and challenge them. This reality calls for a renewal of research on distribution channels, particularly keen on recognizing all the inter-organizational relationships created by all the partners involved in the physical distribution of products, in this case in particular logistics service providers (LSP) and their ordering clients, in order to have and maintain a lasting and privileged relationship.

From this point of view, suggesting potential productivity gains and better cost control in a context of uncertain and changing risk, the relevance of the delegation of logistics services to external organizations unquestionably leads to a crucial field of analysis for the manager. The study of this relevance is at the center of this research work. Our approach is to look at the coordination mechanisms to manage and regulate the exchange relationship in the most efficient way between logistics service providers and their customers. This concern, which constitutes the focus of our managerial problem, amounts to analyzing the factors of success and effectiveness of the LSP-Customer relationship, once the decision to delegate has been made.